Alzheimer’s Disease Advocacy: How to Make an Impact on The Longest Day

Alzheimer's disease

June 20 isn’t just any summer day. It’s the longest day of the year—and one of the most powerful for Alzheimer’s advocacy.

Every year, people across the globe take action on this date to raise awareness and support for those living with Alzheimer’s. It’s called The Longest Day, and it’s more than a fundraiser. It’s a tribute, a call to action, and a reminder that no one should face Alzheimer’s alone.

So how can you turn this day into something meaningful?

What Is The Longest Day?

The Longest Day is a global event held annually on the summer solstice to support the fight against Alzheimer’s. Organized by the Alzheimer’s Association, the event symbolizes the difficult journey of those living with the disease—because every day can feel like the longest one.

But here’s what makes this event special: anyone can take part, and any activity can become a platform for change.

Make It Personal: Choose an Activity That Matters to You

You don’t need to run a marathon or host a gala. Your impact can begin with something simple:

  • Host a backyard BBQ and collect donations
  • Organize a walk or hike in honor of a loved one
  • Hold a craft day or bake sale at a local senior center
  • Stream a musical performance or yoga class

Even reading a poem, painting with friends, or playing cards can become powerful acts of advocacy when they’re tied to a cause.

How to Get Involved

Ready to do more than just read about it?

  1. Visit alz.org/thelongestday to register your activity or donate directly.
  2. Set a fundraising goal—you’ll be surprised how quickly small contributions add up.
  3. Tell your story on social media and invite others to join or donate.
  4. Use the official hashtag #TheLongestDay to connect with thousands of others making a difference.

Why This Matters More Than Ever

Alzheimer’s is not just a memory issue—it’s a public health crisis. Over 6 million Americans live with the disease, and that number is rising fast.

Your voice, your time, your passion can bring us closer to a cure.

And if you’re a caregiver, senior, or family member, this event is a chance to honor your experience and turn it into something bigger.

Real Stories, Real Impact

In past years, families working with Happier at Home have participated in everything from storytelling circles to memory walks. These aren’t just feel-good moments—they create real funds for research, support, and services.

Want to join that movement?

Let The Longest Day be your reason to do more, say more, and stand up for those who can’t.


Published June 2024 • Updated August 2025
Reviewed by Debbie Marcello, Founder & CEO of Happier at Home
This content is for informational use only and does not replace medical advice.